The Sony Centre has over 140 stores across the UK and Ireland who focus exclusively on Sony products. There are 6 outlets across the East Midlands where it was important not only to deliver strong sales performance but also to uphold the high levels of quality and marketing excellence expected by the Sony Corporation.
By using a strong musical identity we were able to ‘join up’ the Television and Radio advertising and deliver a strong brand identity to compliment their other media activity.
