“The Range” is a ‘Value’ Retail Brand with 37 UK Stores and growing,…..selling almost everything for Home, Garden and Leisure. They sell Branded and non branded products at some of the lowest prices in The UK. Adwise worked closely with The Range to significantly reduce their advertising costs yet deliver increased coverage and results.
We developed creative messages that more effectively showcased their key strengths of massive choice and best value prices. Crucially, we ensured that the style and messages were ‘joined up’ across TV, Radio, National Press, and Outdoor Media. The sung Music Identity helped join-up all audio (TV, Radio, Web and Telephone On-Hold) as well as remove the ‘Pound Stretcher’ perception of the brand.
